New York Knicks MAIN
Challenge: Give a fresh approach to the New York Knicks In Arena Graphics package while clearly identify the Knicks’ brand voice and staying relevant to loyal Knicks’ fans and New York City.
Solution: Develop creative that is true to Knick’s culture being full of attitude and grit while presenting a unique identity incorporating flat photography, athletic design, collegiate typography, and true New York street landscapes that attracts new fans.
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